Straight answers for Illawarra businesses
Short reads on the questions local owners actually ask me: what things cost, what's worth doing and what to skip. Websites, local search, CRM, data and AI, written in Wollongong.
Latest posts
Local SEO for Illawarra businesses: the checklist I use
Google Business Profile, reviews, website, listings and tracking. The checks I run for Wollongong and South Coast businesses, using Google's own rules.
8 November 2026
Read the postWebsites - 8 min readHow much does a website cost in Wollongong?
Real price ranges for Illawarra business websites, what pushes the price up, and how to tell a fair quote from a dear one.
6 November 2026
Read the postWant the deep dives? The guides cover systems, AI, CRM clean-ups and HubSpot in full. Free checklists are on the downloads page.
Guides
How to win with systems
The playbook for small and mid-sized businesses that are drowning in tools, spreadsheets and double handling.
Read the guideGuide - 13 min readEfficiency with AI: a practical guide for business owners
Where AI actually saves time, where it wastes money, and how to run your first pilot in 30 days.
Read the guideGuide - 11 min readAI agents explained: automations, workflows and agents
What the words mean, what each one costs to build and run, and how to pick your first use case.
Read the guideGuide - 12 min readThe CRM data clean-up guide
Duplicates, junk fields and dead contacts. A step-by-step clean-up and the rules that keep it clean.
Read the guideGuide - 12 min readHubSpot implementation: getting it right the first time
The setup decisions that make or break HubSpot, and the mistakes I see in most portals.
Read the guideGuide - 12 min readHubSpot migration: a step-by-step guide
What to move, what to leave behind and how to keep your history intact, plus the checks before go-live.
Read the guideStop paying for tools that don't talk to each other.
Book a 90-minute Problem-Solving Session. You'll leave with a clear plan, whether or not you hire me after.
